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The Swinging Light

Keep The Light On

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications cover
1997•672 pages•Published•ENG•User Reviews

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

byTerence A. Shimp
5.0/ 5
2 ratings

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Communication in marketingCommunicatieMarketingVentesMarketing directSales promotionAdvertisingPublicitéPromotionDirect marketingReclameCommunication en marketing

The Swinging Light

Book Details

First Published

1997

Pages

672 pages

Rating

5.0 / 5

Ratings

2

Editions

5

Publisher

Dryden Press

Language

ENG

Status

Published

The People Behind The Book

Authors

T

Author

Terence A. Shimp

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