Principles of marketing
1980
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
Marketing management
4.1/ 5
37 ratings
About This Book
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Track Your Reading
Sign in to save this book, track pages, log finished reads and rereads, and build your Reading Diary.
Sign InMarketingManagementMarketing managementGestionMarketingmanagementMarketingmixopen_syllabus_projectQi ye guan liShi chang ying xiaoMarketing, managementCase studiesManuel
The Swinging Light
Book Details
First Published
1973
Pages
784 pages
Rating
4.1 / 5
Ratings
37
Editions
66
Publisher
Pearson Education International
Language
ENG, GER, NOR
Status
Published
The People Behind The Book
Authors
You May Also Like
Recommended Books
