Principles of marketing
1980
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
Advertising and promotion
1.0/ 5
1 ratings
About This Book
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Sign InCommunication in marketingSales promotionAdvertisingReclameVentesPublicitéPromotionPromotie (public relations)Communication en marketingCommerceBusiness communication
The Swinging Light
Book Details
First Published
1998
Pages
808 pages
Rating
1.0 / 5
Ratings
1
Editions
13
Publisher
McGraw-Hill
Language
ENG
Status
Published
The People Behind The Book
Authors
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