Principles of marketing
byPhilip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
4.6/ 5
23 ratings
About This Book
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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Sign InManagementMarketingopen_syllabus_projectStrategisch managementMarketingmanagementTextbooksManuels d'enseignement superieurGestionMarketing, managementHf5415 .k636 2004658.80 Gesamtdarstellung
The Swinging Light
Book Details
First Published
1980
Pages
711 pages
Rating
4.6 / 5
Ratings
23
Editions
76
Publisher
Pearson Education, Limited
Language
RUS, UND, ENG
Status
Published
The People Behind The Book
Authors
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