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The Swinging Light

Keep The Light On

Best Practice Cases in Branding cover
2002•304 pages•Published•ENG•User Reviews

Best Practice Cases in Branding

byKevin Lane Keller
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Brand name productsManagementCase studiesProduct managementBranding (Marketing)Business namesAdvertisingMarketingStratégie de marqueÉtudes de casGestionProduits de marque

The Swinging Light

Book Details

First Published

2002

Pages

304 pages

Rating

0.0 / 5

Ratings

0

Editions

4

Publisher

Pearson Education/Prentice Hall

Language

ENG

Status

Published

The People Behind The Book

Authors

Kevin Lane Keller

Author

Kevin Lane Keller

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