Principles of marketing
1980
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
Designing brand identity
5.0/ 5
1 ratings
About This Book
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
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Sign InBranding (Marketing)Brand name productsDesignAdvertisingTrademarksMarketingIndustrial design coordination
The Swinging Light
Book Details
First Published
2008
Pages
330 pages
Rating
5.0 / 5
Ratings
1
Editions
16
Publisher
Wiley
Language
ENG
Status
Published
The People Behind The Book
Authors
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