The brand gap
3.8/ 5
5 ratings
About This Book
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
Track Your Reading
Sign in to save this book, track pages, log finished reads and rereads, and build your Reading Diary.
Sign InBrand name productsMarketingPlanningBranding (Marketing)Internet marketing
The Swinging Light
Book Details
First Published
2003
Pages
193 pages
Rating
3.8 / 5
Ratings
5
Editions
4
Publisher
Peachpit Press
Language
ENG
Status
Published
The People Behind The Book
Authors
You May Also Like
Recommended Books
Principles of marketing
1980
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
