Principles of marketing
1980
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
Status update
5.0/ 5
1 ratings
About This Book
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
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Sign InBranding (Marketing)Social mediaPublicityWeb 2.0.Social statusCelebritiesWeb 2.0MarketingNew York Times reviewedFamous PersonsAdvertisingMédias sociaux
The Swinging Light
Book Details
First Published
2013
Pages
360 pages
Rating
5.0 / 5
Ratings
1
Editions
1
Publisher
Yale University Press
Language
ENG
Status
Published
The People Behind The Book
Authors
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