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Michael Jordan and the new global capitalism cover
1999•206 pages•Published•ENG•User Reviews

Michael Jordan and the new global capitalism

4.0/ 5
1 ratings

About This Book

"With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. LaFeber's examination of Nike and its particular dominion over the global marketplace is often (and justifiably) scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. Michael Jordan and the New Global Capitalism is a primer on one of the most important issues currently under debate: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET.

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Nike (Firm)MarketingBasketball playersSportsInternational business enterprisesBiographyCapitalismoNikeBasketballCapitalismGlobalização (aspectos econômicos)Social aspects

The Swinging Light

Book Details

First Published

1999

Pages

206 pages

Rating

4.0 / 5

Ratings

1

Editions

4

Publisher

Norton & Company, Incorporated, W. W.

Language

ENG

Status

Published

The People Behind The Book

Authors

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