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The Swinging Light

Keep The Light On

Services marketing cover
1996•668 pages•Published•ENG•User Reviews

Services marketing

byValarie A. Zeithaml, Mary Jo Bitner
1.0/ 5
1 ratings

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MarketingService industriesCustomer servicesDienstleistungEllipses-MarketingIndustrias de serviciosMercadotecniaRelaciones con los clientesServices (Industrie)Service à la clientèleDienstensectorKlantgerichtheid

The Swinging Light

Book Details

First Published

1996

Pages

668 pages

Rating

1.0 / 5

Ratings

1

Editions

7

Publisher

McGraw-Hill

Language

ENG

Status

Published

The People Behind The Book

Authors

V

Author

Valarie A. Zeithaml

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M

Author

Mary Jo Bitner

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