The Swinging Light

Keep The Light On

1986•273 pages•Published•ENG•User Reviews

Winning at new products

byRobert G. Cooper

4.0/ 5

1 ratings

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ManagementMarketingNew productsCreative ability in businessNew business enterprisesNew products--case studiesHf5415.153 .c65 2001658.575

The Swinging Light

Book Details

First Published

1986

Pages

273 pages

Rating

4.0 / 5

Ratings

Editions

Publisher

Addison-Wesley

Language

ENG

Status

Published

The People Behind The Book

Authors

Author

Robert G. Cooper

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