Strategic management
4.3/ 5
8 ratings
About This Book
Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. - Publisher.
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Sign InCase studiesStrategic planningIndustrial managementManagementStrategic planning -- Case studies
The Swinging Light
Book Details
First Published
1969
Pages
511 pages
Rating
4.3 / 5
Ratings
8
Editions
25
Publisher
Collier Macmillan Canada
Language
ENG
Status
Published
The People Behind The Book
Authors
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