Social marketing
5.0/ 5
2 ratings
About This Book
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
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Sign InSocial marketingBehavior modificationMarketingMarketing socialSoziomarketingCampagnes publicitairesGedragsveranderingSocial ChangeBehavior TherapyAspect socialOpinion publiqueWerbekampagne
The Swinging Light
Book Details
First Published
1989
Pages
444 pages
Rating
5.0 / 5
Ratings
2
Editions
3
Publisher
Free Press
Language
ENG
Status
Published
The People Behind The Book
Authors
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