Social marketing
5.0/ 5
1 ratings
About This Book
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior.It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.
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Sign InSocial marketingBehavior modificationMarketingMarketing socialModification du comportementSoziomarketingBehavior Control
The Swinging Light
Book Details
First Published
2007
Pages
456 pages
Rating
5.0 / 5
Ratings
1
Editions
4
Publisher
SAGE Publications, Incorporated
Language
ENG
Status
Published
The People Behind The Book
Authors
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