


HBRs 10 Must Reads on Strategic Marketing HBRs 10 Must Reads
byHBR
4.0/ 5
1 ratings
About This Book
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Track Your Reading
Sign in to save this book, track pages, log finished reads and rereads, and build your Reading Diary.
Sign InMarketingManagementStrategic planningOrganization & administrationGestion d'entreprisesPlanification stratégiqueService à la clientèleCommunicationStrategische PlanungStrategisches ManagementBUSINESS & ECONOMICSIndustrial Management
The Swinging Light
Book Details
First Published
2013
Pages
224 pages
Rating
4.0 / 5
Ratings
1
Editions
1
Publisher
Harvard Business School Press
Language
ENG
Status
Published
The People Behind The Book
Authors
You May Also Like
Recommended Books


Principles of marketing
1980
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts







