User-friendly marketing research
5.0/ 5
4 ratings
About This Book
A very good resource book for both newbies in marketing as well as seasoned ones. It's comprehensive, very informative and my bible in teaching marketing classes.
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Sign InThe Swinging Light
Book Details
First Published
2006
Pages
371 pages
Rating
5.0 / 5
Ratings
4
Editions
1
Publisher
Life Cycle Press (Asia), Salt & Light Ventures
Language
ENG
Status
Published
The People Behind The Book
Authors
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