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1997•218 pages•Published•ENG•User Reviews

The McDonaldization thesis

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McDonald's CorporationIndustrial efficiencySocial aspects of Retail tradeIndustrial managementConsumption (Economics)Social aspectsMarketingInfluenceRetail tradeFranchises (Retail trade)SociologieAspect social

The Swinging Light

Book Details

First Published

1997

Pages

218 pages

Rating

0.0 / 5

Ratings

0

Editions

5

Publisher

SAGE Publications, Incorporated

Language

ENG

Status

Published

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