Breakthrough advertising
1966
Eugene M. Schwartz, Eugene Schwartz, eugene m. schwartz, Eugène Schwartz
Ogilvy on advertising
3.7/ 5
7 ratings
About This Book
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
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The Swinging Light
Book Details
First Published
1983
Pages
224 pages
Rating
3.7 / 5
Ratings
7
Editions
15
Publisher
Crown
Language
HEB, ENG, FRE
Status
Published
The People Behind The Book
Authors
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