A Framework for Marketing Management
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About This Book
*A Framework for Marketing Management* is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects.
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Sign InMarketing--Management
The Swinging Light
Book Details
First Published
2011
Pages
360 pages
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Editions
1
Publisher
Prentice Hall
Language
ENG
Status
Published
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