loyalty.com
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About This Book
"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
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Sign InCommerceManagementInternet marketingKlantgerichtheidRelations avec la clientèleE-commerceConsumer SatisfactionInternetKundenmanagementMethodsMarketing sur InternetConsommateurs
The Swinging Light
Book Details
First Published
2000
Pages
325 pages
Rating
0.0 / 5
Ratings
0
Editions
4
Publisher
McGraw-Hill
Language
ENG
Status
Published
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