Breakthrough advertising
1966
Eugene M. Schwartz, Eugene Schwartz, eugene m. schwartz, Eugène Schwartz
Advertising age
5.0/ 5
1 ratings
About This Book
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices. [From publisher description.]
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The Swinging Light
Book Details
First Published
1989
Pages
209 pages
Rating
5.0 / 5
Ratings
1
Editions
2
Publisher
NTC Business Books
Language
ENG
Status
Published
The People Behind The Book
Authors
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