


Giants of Enterprise
About This Book
Seven business innovators and the empires they built.The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera;. Thomas Watson of IBM;. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;. Andrew Carnegie and his steel empire;. Sam Walton and his unprecedented retail machine, Wal-Mart.
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Book Details
First Published
2001
Pages
528 pages
Rating
5.0 / 5
Ratings
2
Editions
13
Publisher
HarperCollins Publishers
Language
CHI, ENG
Status
Published
The People Behind The Book
Authors
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