Production for graphic designers

About This Book

Computer technology has revolutionized the work of graphic designers, printers and print production professionals. To keep up with these far-reaching changes, Alan Pipes' "Production for Graphic Designers" enters the digital age. This revised third edition covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including coverage of the latest digital direct-to-plate offset and on-demand color printing. It also provides an authoritative guide to web production, showing the exciting opportunities that going online offers designers