The Adweek copywriting handbook
4.0/ 5
1 ratings
About This Book
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Sign InAdvertising copyBusinessHandbooks, manualsHandbooks, manuals, etcNonfiction
The Swinging Light
Book Details
First Published
2006
Pages
349 pages
Rating
4.0 / 5
Ratings
1
Editions
3
Publisher
John Wiley & Sons, Ltd.
Language
ENG
Status
Published
The People Behind The Book
Authors
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