Fashion Marketing & Merchandising
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About This Book
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. -- Introduction.
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The Swinging Light
Book Details
First Published
2014
Pages
672 pages
Rating
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Editions
2
Publisher
Goodheart-Willcox Publisher
Language
ENG
Status
Published
The People Behind The Book
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