Graphic wit

About This Book

In what's been hailed as the "first book offering a comprehensive survey of humor in graphic design," art directors/authors Steven Heller and Gail Anderson have certainly taken a thorough look at humor as an important graphic design element. Realizing the importance of wit and humor, the authors have unveiled, in the first section called "Anatomy of Wit," projects from the areas of book and record jackets, logos, posters, typography and advertising. An overview of work is displayed with pertinent information about the piece such as date, art director/illustrator, designer, client and other relative data. Pieces shown date as early as the 19th century and continue to present day. Explored in the text are techniques used to create and incorporate wit and humor into graphic design and the methods used that include distortion, juxtaposition, repetition, scale, verbal and visual puns, cliches and on and on. Each is accompanied by examples. Section two of the book, "What Is Humor?" is a collection of interviews with top graphic designers such as Paul Rand, Mike Hicks, April Garsten and Zoe Brotman. and Elwood H. Smith. The designers are questioned about how and why they use humor and how it influences their work. Heller and Anderson provide a nice getaway from the usual design books that come our way. I really think you'll enjoy reading this one. -*Neil Burns*